The Way I Want
Vivid, jazzy, free-spirited, 70’s skate culture - with these keywords Roger Vivier asked nina noten to ideate the campaign for the launch of the Viv’ Sneaker.
Our chosen star of the play, Petite Meller, who dedicated the song ‘The Way I Want’ gave the kick-start for the story. Shot in Los Angeles, the collaboration enjoyed high recognition by the press.
CAMPAIGN IDEATION / CREATIVE DIRECTION / TALENT DIRECTIVE / PRODUCTION / EDITORIAL STRATEGY
Director: @eliot_lee_hazel
DOP: @ste_ferrari
Photographer: @hagop
Talent: @petitemeller
THE RESULTS/ MEDIA COVERAGE
