SS19 Campaign

For George Rech’s SS19 campaign, nina noten was asked to bring to life the collection and brand design sentiment. Taking the lead on art direction and styling, the story of assertive modernity and nostalgic elegance found with the ‘Maison Louis Carré by Alvar Aalto’ its architectural counterpart. With all pillars coming together, the campaign sparked a whimsical interplay of fragility and power.

CREATIVE DIRECTION / CAMPAIGN IDEATION & STORY-TELLING / TALENT DIRECTIVE / PRODUCTION / STYLING

To engage Georges Rech’s online community, we conceptualised and produced an engaging backstage Storyboard that accompanied the shoot.