Cartier La Panthère

For Cartier’s La Panthère Perfume, nina noten drew up a digital campaign accentuating the product story. The remotely orchestrated digital fest directed by us stretched across 3 markets & 5 cities - from Paris to Dubai. Starting off with the question of ‚What unites today’s urban-chic, modern women around the globe?‘ the campaign portrays the Cartier women; Graceful, fearlessly confident; Their perfume of choice: La Panthère.

CAMPAIGN IDEATION & STORY-TELLING / CREATIVE DIRECTION / TALENT DIRECTIVE / PRODUCTION

Photographers Graham Dunn / Jens Ingvarsson / Maxime Frogé / Rory Payne

VANESSA ORION SHOT BY GRAHAM DUNN
IN LOS ANGELES

LOUISE FOLLAIN & CONSTANCE ARNOULT SHOT BY MAXIME FROGÉ IN PARIS

BRITANNY BATHGATE SHOT BY RORY PAYNE IN LONDON

LEE LITUBE SHOT BY JENS INGVARSSON IN NYC